Influencer Marketing / Content Marketing for Sports & Health products / services
Word of mouth is the most powerful form of marketing. It provides social proof and a referral link of quality. So influencer marketing and content generation is the new 'le-long le-long' (marketplace shoutout) method to reaching out to the social sphere that the internet provides. At www.crazybadman.com, we have a network of high quality influencers. Our reach are master trainers and gym owners that are happy to provide authentically substantive quality recommendations when endorsing products in Singapore and to their fans beyond.
We work with veterans in the fitness and health space that provide actionable insights and usable workflows when they recommend products and services to their loyal customer base. We believe in providing quality to our influencer network and they resonate with that message as well. All our output are honest views and we do not impinge on their editorial independence. Of course, as consummate professionals, our influencer and key opinion leader network are always polite, pleasant and shooting for a product market match wherever possible.
For some of our veterans who have craved a substantial following and now have a steady stream of projects, we can option them but can't guarantee pick up. We can scale budgets accordingly and match to the right network to meet your marketing goals within your budget.
If your brand is looking for long-term quality endorsement of high-value products or services, we're the partner for you.
If your brand is looking for blitz marketing services to dominate the health narrative like the new 'Absolute Protein You Must Have Now'. We are definitely not the agency for you. We focus on factual, scientifically proven health benefits that are cleared by Singapore's rigourous import requirements and value-centric customer base.
What are common objectives between brands and influencers in the health and sports space?
www.crazybadman.com focuses on the health and sports space. We also offer health-based insights into how brands can be used in a healthy way. Brands often use social media and influencers to achieve these digital objectives:
- Growing digital assets - increasing the brand page social media by seeding content with influencers with appropriate tags. This means increasing their fan-count on instagram, tiktok, facebook, and other social media platforms
- Increasing their top of mind - through exposure and interaction on various social platforms
- Seeding viral content on social media - to attract more views and interactions
- Increasing SEO to their site - generating backlinks for better google ranking over time. Social media websites do not add to your google ranking but the possible follow-on publicity from broadsheet publications and other internet sites might boost your rank
- Creating PR activation moments - where global and country wide news agencies cover the viral news.
- Starting the conversation / education about your brand and products - for new product / service launches, customers will have quite a lot of questions. Have trusted key opinion leaders answering questions even before the customer has them is quite powerful
- Mutual content creation - to drive deeper engagement with their mutual and new incoming audience
Services we provide
- Account management and reporting for influencer marketing and content generation to the brand owner
- Seeding products / services to our network of health and sports influencers by pushing a brand-cleared communication message and style with our network of health and sports influencers
- Creating new recipes for the brands product suite
- Seeding influencer and own brand created content for paid advertisements
- Seeding influencer and own brand created content for earn media, seeding it to mainstay media organisations either through organic pitching or wire services or a combination of
- Managing the brands social assets and growing them through content creation and social interaction with fans
- recommending publicity or paid media channels to further activate their content through to garner greater exposure and returns on their initial investments
Clients we work with
truzcare, proteus nutrition, monster energy, crazybadman, kaiser, fersubin, proskin, oba badminton, whipper, curious beaver, roche, assure medical, dunlop, c4, barebells, winner sugical mask, redbull amsterdamn, nocco, fiend roast, jed north, koka noodles, nivea, 100plus, kinder beauno, hello panda, meiji and more...
